The Wearist Privacy Policy

1. Information We Collect

When you use The Wearist, we may collect the following categories of information:

• Profile details you choose to enter, such as your name and email address, plus an anonymous app installation identifier.
• Photos and images you choose to upload for style analysis, try-on, closet, or shopping features.
• Generated outputs such as AI style results, wardrobe recommendations, saved looks, plans, packing lists, or AI stylist conversations.
• Purchase and subscription information processed through Apple, RevenueCat, Stripe, or other payment partners.
• Device and diagnostics information such as app version, device type, and basic error logs.

2. How We Use Information

• To provide style analysis, color matching, virtual try-on, and wardrobe features.
• To store your preferences, profile, generated looks, plans, conversations, and app history.
• To process subscriptions, token purchases, promotions, and redemption flows.
• To improve product quality, stability, and feature performance.
• To communicate important service, billing, or support messages.

3. Photos and AI Processing

Before the first photo is sent, the app names the provider and asks you to agree; you can use the rest of The Wearist without agreeing. Every AI feature in The Wearist — style analysis, virtual try-on, the beauty guide, closet enrichment, visual search — works by sending the photo you selected to an external AI provider. Nothing is generated on your device.

What happens to an uploaded photo. The image is uploaded to KIE.ai, which hosts it at an unlisted HTTPS address and runs it through the model behind the feature you used (currently models operated by OpenAI and Google, accessed through KIE.ai). That address is not published anywhere, but it is reachable by anyone who has the link, and it stays reachable only for as long as the provider keeps the file: KIE.ai deletes uploaded photos automatically within 3 days, and generated results after 14 days. We do not keep our own copy of a photo sent for AI processing.

Visual search. If you ask The Wearist to find where to buy something, the hosted image address is sent to SerpAPI, which queries Google Lens and Google Shopping on our behalf.

Faces. Photos you upload usually show your face, and the models are instructed to preserve it. We do not run face recognition, we do not create a faceprint or any other biometric template, we do not match you against other people, and neither we nor our providers use your photos to train models.

Please upload only photos of yourself, or photos you have the right to use. Explicit, violent, or otherwise unlawful images are not allowed, and any generated result can be reported from inside the app.

4. Who Else Receives Data

The Wearist does not sell personal information. Every company listed here is bound by a written agreement to protect this data at least as strongly as this policy does, to use it only to provide the service we asked them for, and never to use it for their own purposes, for advertising, or to train their models. These are the companies that process data on our behalf, and what each one receives:

• KIE.ai — photos you upload, generated results, and the text prompt built from your preferences.
• SerpAPI — the hosted address of an image, when you use visual search or shopping matches.
• Apple — subscription and credit purchases made in the app.
• RevenueCat — purchase receipts and subscription status linked to your installation identifier.
• Stripe — payment details for purchases made on our website.
• Resend — your email address, when we send a password reset or answer a support request.
• Railway — hosting for our servers and database.
• Sentry — crash reports from the app: the error, the app and device version, and the steps leading up to it. Reports carry no name, email, photo or IP address, and are deleted automatically within 90 days.
• Meta and TikTok — our website (not the app) uses the Meta Pixel and the TikTok Pixel to measure our advertising: page visits and funnel steps such as reaching the offer, leaving an email address, starting checkout and completing a purchase, with its amount. These providers receive your IP address, browser details and the cookies they set. When you buy on our website, our server also reports that purchase to them — the amount, the product, those same browser details and cookies, the ad click that brought you if there was one, and your email address as an irreversible SHA-256 hash — so the sale is counted even if the page closes. They never receive your quiz answers, measurements, photos or analysis results. The app contains no advertising SDK and does not read your device advertising identifier.

If you tap a shopping link inside The Wearist, the click passes through our own redirect so we can measure it and, where an affiliate programme exists, earn a commission. Our website additionally uses Skimlinks to wrap outbound links.

Cookie choices. Visitors in the EU/EEA, the UK and Switzerland see a cookie banner: the Meta Pixel, the TikTok Pixel and Skimlinks stay off until you accept, and declining keeps them off. Without that acceptance our server does not report your purchase to Meta or TikTok either. Separately, the website quiz tells our own server which step each visit reached (for example “question 12” or “price shown”) so we can see where it loses people. That uses no cookie and no stored identifier, carries none of your answers, photos or contact details, and is never shared. You can change your choice at any time: change cookie choices.

5. Data Retention

• On your device: photos, saved looks, wardrobe items, and plans stay until you remove them or reset the app.
• With the AI provider: uploaded photos are deleted automatically by KIE.ai within 3 days and generated results after 14 days, under that provider’s published retention schedule. We can request earlier removal of a specific file on your behalf.
• On our servers: your installation identifier, credit ledger, purchase references, subscription status, and reports you file. These are kept while the account exists and afterwards only where billing, fraud prevention, or law requires it (for example, an irreversible hash of an email address that already received welcome credits, so they are granted once per inbox) — what survives a deletion, and why is listed in full.
• Analytics events: retained in aggregate; individual events are not used to build a profile of you.

6. Your Choices

• You may update profile information inside the app.
• You may remove saved photos or wardrobe items from the app.
• You can revoke camera or photo permissions in your device settings. The app keeps working; features that need a photo will ask again.
• Signed-in users can erase everything, on the device and on our servers, from Profile → Delete Account & Data. Without an account, Profile → Delete Local Data clears the device and the records tied to your installation.
• If you no longer have the app installed, you can ask us to delete your account and data from thewearist.com/delete-account, without signing in.
• You can report any generated image from inside the app, and a person reviews it.
• You may ask us for a copy of the data we hold about you, or ask us to correct it, at privacy@thewearist.com.

7. Children’s Privacy

The Wearist is not intended for children under 13, and we do not knowingly collect personal information from children under 13.

8. Contact

You can permanently delete a signed-in The Wearist account and its associated cloud data from Profile → Delete Account & Data in the mobile app, or from thewearist.com/delete-account if you no longer have the app. That page lists exactly what is deleted and what is kept. For other privacy questions or data requests, contact: privacy@thewearist.com